How to Create Product Variations
Variations in Nourysh allow your customers to select different product types, colors, sizes, add-ons, etc. This article will explain how you can use variations uniquely to set up the products that work the best for you.
How to Create a Variation
To create a product with variations, select an existing product from your "Products" tab to edit it, or click on "New Product" to make a new one.
After naming your product, pricing it, and tagging it, click on the "Variations" Tab in the middle:
Click on "Add a Variation"
Now it's time to get creative! Give your variation a "Title" (Ex: color, size, customization, shape, etc.).
Next, select your Response Type. If you'd like your customers to select from a set list of options (such as a list of flavors, optional add-ons, colors, etc.), you will want to select either "Single Choice" or "Multiple Choice". Choosing "Single Choice" will only allow your customers to select one of your listed options, while choosing "Multiple Choice" will allow your customers to select 2 or more options from the list of options provided.
If you'd like your customers to type in their own response to your question, you will want to select "Written Response".
I selected "Required" box under the response type. This means Nourysh won't allow my customers to continue to the next page before selecting what color earrings they'd like.
Add all of your options for that variation and save. Unless you plan on charging more for some options, you can leave the "additional cost" box blank.
Upcharging for Variations
You have the option to up-charge your customers for certain options, if one is more expensive than the other. To do so, add the additional cost in the "Additional Cost" box. This additional cost is in addition to the initial price of your product. To see the total cost that your customer will pay, check the value under "Total Cost". Otherwise, leave the additional cost as $0 (as below).
Let's see an example of an additional cost:
Let's say I sell one pair of earrings for $10. I want my customers to be able to choose from a list of colors that I offer. Most of the color options are standard, but I also want to offer a fancy glitter option. I want to charge more for the glitter option because the supplies I need for that cost more. I create a Product for earring and then scrolled down to "Add Variation".
I typed Color under "Title", and chose "Select one option" as my variation type. I do not want my customers to fill in an answer, as I already have a curated list of colors offerings for them to choose from. I also wanted my customers to select only one color, since I only allow one color per pair of earrings.
I list the colors I offer under "Options" and selected "Add Option" to create as many colors as I need.
All of my colors are standard and don't cost extra—except for glitter, which costs $3 more. I leave the Additional Cost boxes for all other colors blank ($0). For the Gold Glitter option, I added $3 under "Additional Cost" to reflect this up-charge. I can see that my customers will pay $13.00 if they choose this option, under "Total Cost".
To see what this will look like to customers, I can select "Preview" in the upper right-hand corner (you may need to scroll down in preview mode to see the variations). Be sure to press "Save" in the bottom right first!
Ways You Can Use Variations
There are so many ways you can use variations to work for you! Below are just a few ideas of what you can do to make your products your own.
>Add a variation when you sell different set quantities of a product.
Do you sell your products in different sizes? Instead of making two separate products, choose to make a variation instead!
For example, an artisan is selling donut hair pins in a 1/2 dozen and 1 dozen pack. This artisan sells donut hair pins at a price of $15 for a half dozen, but only charges $28 for 1 full dozen ($2 cheaper!). Notice how they added $13 to the base price in order to get to the $28 total price for the 1 dozen.
>Add multiple variations to help your customers buy a product without extra messaging.
Want to skip the hassle of messaging back and forth while still allowing your customers to feel like they're getting a fully custom product? Add multiple variations and questions to a product to guide your customers through the check-out process.
In this example, the artisan created a Birthday Cake product and then added multiple variations, including asking customers about cake flavor, filling, buttercream, buttercream messages, and embellishments.
To reorder questions, select the six gray dots on the left-hand side and drag and drop a question to a new position. To edit a variation, you will want to click on the drop-down arrow of each question.
Here is what the customer will see:
Variations are an efficient way to present your products and all the options you offer while getting all the information you need from your customer at the time of order.